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This site has the following in the site, "Click our guides below for help." Our analyzers noticed that the web page also stated " Proudly serving Twin Falls and the surrounding communities." The Website also stated " Element Heating and Cooling is dedicated to providing the best possible solution for your home or business. You can count on us to provide you with a system and solution that fits your unique needs and since weve installed many systems in this area, weve earned a reputation for doing the job right the first time." The website's header had ac as the most important keyword. It was followed by air cleaner, air conditioner, and air conditioning which isn't as highly ranked as ac. The next words the site uses is air duct cleaning. air filters was also included and will not be understood by search parsers.